We'd use the back of the cans to personalise the people making, and benefitting from the soup.
We'd look to work with sustainability and second-chance conscious chef Hugh Fearnley-Whittingstall.
To personalise the individuals, we would follow their development with a short series of Hugh's progress in helping establish the brand.
To establish the soup's credibility, we would aim to enter a national award like the Foodservice Quality Food Awards (Q Awards).
The Big Issue offers enterprise funding and advice for businesses working to help homeless people.
Direct mail sent to residents in noisy areas. Each mailer would refer to the area’s issue (trains, busy road etc.) and offer ear plugs or the GA10 as a solution.
Limited edition packaging could reflect each of these events. Like a heart-shaped box filled with your loved one's favorite for Valentine's day, or a travel sweet box filled with toffee pennies.