Problem: Fly-tippers cost councils £50 million a year.
Insight: Cheap sensors and apps make it easier to connect people to their products.
Solution: Fit all new large household items with sensors and UV barcodes, registering them from purchase. The app will detect this information and allow users to share it with their local council.
We turn everyday items that are regularly dumped into items of huge value.
We 'fly-tip' them in areas with high footfall, attracting attention, and social posts - helping us raise the issue around how much money is literally being thrown away each year.
Anyone can download the app.
Sensor in action
Large household items are fitted with sensors that store basic data relating to its purchase including where it was bought and by who.