Problem:Human rights are being eroded by divisive politicians globally.
Insight: Many people don't want to read about human rights.
Solution: Create a series of spoof Ladybird books around documented stories on human rights, promoted by outspoken celebrities.
In response to Amnesty's recent call for creative responses to the erosion of human rights, the 'rights aren't wrong' series was one of our solutions.
Pre-launch campaign featuring an outspoken celebrity like Frankie Boyle, reading extracts from the book. The campaign would raise funds to make a physical version of the book, with any additional money raised going to Amnesty. New celebrity readings could be added to re-promote the campaign and reach out to new audiences.
Each story would be promoted by different outspoken celebrities. They would be launched by readings at relevant locations, such as a school hall.
Copies of the (translated) physical books would be sent to world leaders identified by Amnesty as inciting social division. We would also alert major news networks they would receive the books.
Problem: An estimated 4,134 people a night were sleeping rough on England’s streets in 2016. This is predicted to double by 2041.
Insight: At least 270,000 tonnes of surplus food from the UK food and drink industry could be redistributed to feed people each year.
Solution: Create a soup brand using surplus food to create sustainable jobs for homeless people.
*** One of the selected finalists in response to Jolt's recent call for creative ideas in helping homeless people to help themselves.
Problem: Shoppers often think of selection boxes like Quality Street only at Christmas.
Insight: Let's turn every event into a special event (big or small).
Solution: Use the distinct Quality Street shapes to represent any event and promote the chocolates all year round.
Four print executions targeting everyday and seasonal events.
Billboard ads for service stations and roads leading to motorways.
Specialist packaging could reflect each of these events, like a heart-shaped box filled with your loved one's favourites for Valentine's day.
Problem: Fly-tippers cost councils £50 million a year.
Insight: Cheap sensors and apps make it easier to connect people to their products.
Solution: Fit all new large household items with sensors and UV barcodes, registering them from purchase. The app will detect this information and allow users to share it with their local council.
Place gold-sprayed, often fly-tipped items around London with the campaign #stopthisrubbish. Trackit will have own Instagram account detailing the making of the items and more info about the campaign.
Anyone can download the app.
Sensor in action
Large household items are fitted with sensors that store basic data relating to its purchase including where it was bought and by who.
Problem: There was a real chance a reactionary, right-wing President could win the US election.
Insight: Much of the election debate took place on social media.
Solution: Create a satirical character highlighting the dangerous rhetoric and talking points within his campaign. Share this on social media for both Democratic and Republican voters to engage with.
Shut Up Hillary!
Hillary's Big House
Don's Locker Room
Burn the Witch
The Biggest Wall of All
Answer the Question
Before Butch & Hall
Before they met, Butch & Hall worked across loads of different industries and roles. From the Hollyoaks script office to TV ads.
Here's just some of the production design and writing they did before joining forces.