Panasonic has launched a Home Speaker - the GA10. This is our response to an open brief to help promote it.
Direct mail sent to residents in noisy areas. Each mailer would refer to the area’s issue (trains, busy road etc.) and offer ear plugs or the GA10 as a solution.
Problem: Being homeless can make you invisible.
Insight: Product packaging can deeply personalise a brand.
Solution: Create a soup brand made by homeless people, using some of the 270,000 tonnes of surplus food from the UK food and drink industry.
***
HomeAidSoup was one of the winning responses to Jolt's call to help homeless people help themselves.
Winning meant we got onto the Jolt scheme, that helps people from diverse backgrounds get into advertising.
Run by AK Creative, you can learn more about Jolt here: http://joltacademy.co.uk
We'd use the back of the cans to personalise the people making, and benefitting from the soup.
We'd look to work with sustainability and second-chance conscious chef Hugh Fearnley-Whittingstall.
To personalise the individuals, we would follow their development with a short series of Hugh's progress in helping establish the brand.
To establish the soup's credibility, we would aim to enter a national award like the Foodservice Quality Food Awards (Q Awards).
The Big Issue offers enterprise funding and advice for businesses working to help homeless people.
Problem: Many of us just think of Quality Street at Christmas.
Insight: Quality Street are available all year round.
Solution: Use the distinct Quality Street shapes to highlight their suitability for any occasion.
Limited edition packaging could reflect each of these events. Like a heart-shaped box filled with your loved one's favorite for Valentine's day, or a travel sweet box filled with toffee pennies.
Problem: Fly-tippers cost councils £50 million a year.
Insight: Cheap sensors and apps make it easier to connect people to their products.
Solution: Fit all new large household items with sensors and UV barcodes, registering them from purchase. The app will detect this information and allow users to share it with their local council.
We turn everyday items that are regularly dumped into items of huge value.
We 'fly-tip' them in areas with high footfall, attracting attention, and social posts - helping us raise the issue around how much money is literally being thrown away each year.
Anyone can download the app.
Large household items are fitted with sensors that store basic data relating to its purchase including where it was bought and by who.
Problem: Human rights are being eroded by divisive politicians globally.
Insight: Many people don't want to read about human rights.
Solution: Create a series of spoof Ladybird books around documented stories on human rights, promoted by outspoken celebrities.
***
In response to Amnesty's recent call for creative responses to the erosion of human rights, the 'rights aren't wrong' series was one of our solutions.
Pre-launch campaign featuring an outspoken celebrity like Frankie Boyle, reading extracts from the book. The campaign would raise funds to make a physical version of the book, with any additional money raised going to Amnesty. New celebrity readings could be added to re-promote the campaign and reach out to new audiences.
Each story would be promoted by different outspoken celebrities. They would be launched by readings at relevant locations, such as a school hall.
Copies of the (translated) physical books would be sent to world leaders identified by Amnesty as inciting social division. We would also alert major news networks they would receive the books.
Before they met, Butch & Hall did loads of interesting things, and worked across different industries and roles. From the Hollyoaks script office to TV ads.
Here's just some of those things.
Adam helps produce a podcast interviewing people from the world of creativity.
